Retail Bag Design

1. How do you believe your design relates to the corporate Identity of your company?

Crumbs Bake Shop is a chain-bakery, specializing in cupcakes. Crumbs’ normal bag is a transparent bag with a black and red striped square in the center, with its logo over it. The handles of the bag are braided in red and white yarn, the type of string that is usually associated with bakeries.

1. How does your bag portray the “holiday”?

The bag portrays the holiday season through its colors and details. Instead of the regular red and black stripes, the stripes were changed to green and red, classic Christmas colors. Additionally, as that the bag is usually transparent, the bag features a see-through window that is scalloped with “snow” falling down.

1. Do you think that the company you designed for would really use your bag? Why or why not?

If my bag were made of plastic, yes, I do think they would use it. It represents the company and still looks enough like the original bag that it would be recognizable. It would not be able to be paper, though, as that it does not stay true to Crumbs’ identity (for the sake of the project, though, it’s all good).

1. What makes your bag Unique and Different? My bag differs from those of my peers as that I didn’t use a conventional company. Many used clothing companies, yet I chose to go with something that is very me: a bakery. It stays true to the company’s identity, yet at the same time is completely unrecognizable. I also like the little extra touch of putting Crumbs’ cupcakes in the bag, making it all the more realistic.

2. Describe the process in which you took to create the bag? (From beginning to end) When I first heard about this project, I knew I had two paths to take: something Jewish, or something edible. After realizing a Chanukah bag would be a little difficult, I chose to make a bag for a cupcake store we have in Roosevelt Field, Crumbs. When I first began my bag, I looked up Crumbs’ current bag to find inspiration. I saw its bag had contrasting stripes, and instantly knew I could keep that motif, but change it to holiday colors. Next, I added the new Crumbs’ logo (after they temporarily closed, they changed their logo) and added it in an ideal spot where it can be read, but is only a feature on the bag. I added a window in my cut layer, so when it printed, I would have the transparency that is seen on the regular retail bag. Upon finishing my bag, I intertwined red and white yarn in a braid as my bag handle, and finally took photos of my retail bag.